Is Link Buying Worth It?
Even Forbes.com received a warning from Google on advertising links from their website. Early this year, Google Webmaster sent Forbes.com a letter stating that it has detected that some if not all web pages on the website are using techniques which are not passing Google’s quality standards further, and more specifically, Google asked Forbes.com to look for unnatural links on their site pointing to other websites that could be proposed to exploit PageRank. This has proven once again that buying links is not a stable SEO strategy.
Build Links, Not Pay Money For Links
Why do so many SEO vendors participate in link buying? Because they want to prove clients that they can exploit ranking. It is true that link buying can skyrocket a website into the search engine rankings, but this hasty high can also crash down drastically once Google has found out this unnatural link building activity. This is not a permanent way to do SEO at all. Aside from the danger associated with Google flagging down the site, there is also the gamble of the site owner losing his ranking as soon as he stops the engagement with the SEO company. What happens is that some SEO vendors strip out the links from the website when the website owner ends the service contract.
When it comes to link building, content-based SEO is reliable for permanent results. What happens is that human article content writers do the hardwork of writing content about the products and services a site offers, and this article gets spread to personal websites or even organisation websites. If these websites accept the articles, then they can make a decision to link back to the originator of the article, which is the website. Quality articles generate high-quality and permanent links.
So If Your Website Is Really Likeable, Links Will Come Easily
Do you know that even Oprah can link back to you if she so decides? Imagine the influence of a link from Oprah’s site to your site? Google will certainly visit your website and rank you high as this is a clear sign of credibility and trust. Website owners benefit from permanent and stable backlinking strategy if they do the right SEO. Permanent links benefit the website even after a website owner has stopped proactively participating in SEO.
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